Challenges
As a new video production company, Meridian Media needed a professional online presence to establish credibility, showcase their portfolio, and attract clients. Without an existing website, they faced the challenge of building brand recognition from scratch while clearly communicating their expertise and services. The design had to balance visual simplicity with flexibility, allowing their diverse video and photography work to take center stage while supporting future content expansion.
My Approach
- Analyzed competitor websites to identify design opportunities that would highlight Meridian Media’s unique style and value proposition.
- Adopted a content-first strategy, emphasizing video and photography while ensuring scalability for future growth.
- Selected and customized Concrete CMS to enable easy content management and frequent updates.
Solutions
Website Design
The redesigned website positions Meridian Media’s portfolio at the forefront, making it easier for prospective clients to explore their past work and connect with the team. A minimalist design and limited color palette enhance visual clarity, ensuring videos and photography remain the focal point. The clean layout accommodates various visual styles without clashing, providing a seamless user experience.
Key features include:
- Dynamic portfolio galleries that prioritize media content for greater visual impact.
- Short, prominent contact forms that reduce friction and boost lead generation.
- Category-based blog filtering to support discoverability of relevant content.
By combining a refined, content-driven design with thoughtful user interaction, the website supports both Meridian Media’s brand identity and its long-term business growth.
Front-End Development
To enable frequent content updates without technical assistance, I built the website using Concrete CMS, a flexible, open-source platform. The mobile-first responsive design ensures users can smoothly browse portfolio entries and blog posts on any device.
The front-end implementation included:
- HTML5, SASS, and JavaScript for efficient, maintainable code.
- Custom templates tailored for blog posts, video galleries, and contact forms.
- SEO optimizations to improve search visibility for Meridian Media’s services.
The result is a modern, responsive website that empowers Meridian Media to update content seamlessly while delivering an engaging user experience.
Impact
- Enhanced brand visibility with a polished, content-first design that effectively showcases video and photography work.
- Increased lead generation through prominently placed, user-friendly contact forms.
- Efficient content management using Concrete CMS, empowering the team to update portfolio and blog content independently and frequently.
- Improved user engagement with responsive, mobile-first design that delivers a seamless experience across all devices.